Audible will have more Hindi audiobooks to offer to its members in India through its association with online social reading platform Wattpad, indianexpress reported. The collaboration will see Wattpad’s most popular stories made available to Audible members in audiobook form. The Amazon-owned platform plans to add more Wattpad titles throughout 2022. Plus, the good thing for Audible members is that these stories would be made available for free.
In addition to audiobooks, Audible will also offer new podcasts, although these will be available in the Plus catalog accessible only to paying members. Some of the new podcasts that have been added include Pitching Pyaar, Old School Romance, Dil Local 2 and the Permanent Roommates Season 3 podcast.
Audible said it was betting big on the Indian market and having more regional language audiobooks and podcasts would allow it to tap into a larger segment of the market. As it stands, Hindi happens to be one of the most commonly used languages in all of India. Audible India’s Vice President and Country General Manager, Shailesh Sawlani, said India was one of the fastest growing markets for them.
However, the market is still evolving in India. Also, given the multilingual nature of the country, it makes sense to have more regional language content on board. The company’s collaboration with Wattpad will see the influx of more Hindi-language content which it hopes will further increase awareness of audiobooks in the country. The company previously launched Audible Suno, which happens to be an India-exclusive company that offers thousands of audiobook titles for free to its members in India.
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