PRESENTATION OF MOTO GUZZI 100 ANNI, A CELEBRATION OF THE LEGENDARY EAGLE BRAND IN A COLLECTOR’S VOLUME PUBLISHED BY RIZZOLI
100 YEARS OF HISTORY TOLD BY 10 DISTINGUISHED INTERNATIONAL PERSONALITIES CELEBRATING THEIR PASSION FOR MOTO GUZZI
BIKES AND MOTORCYCLE LOVE, DIRECTLY DESCRIBED BY THE PROTAGONISTS AND ILLUSTRATED BY A WONDERFUL SELECTION OF UNPREDITED PHOTOS
Moto Guzzi 100 Anni, a book published by Rizzoli Illustrati to celebrate the legendary eagle brand, one of the most innovative, popular and well-known motorcycle manufacturers in the world, on the occasion of its centenary, was presented in Milan. The elegantly bound volume spans a century of history with contributions from ten distinguished international personalities celebrating their devotion to Moto Guzzi. Illustrated with a multitude of never-before-seen images, the book is a collection of contributions from ten well-known personalities with different backgrounds, personal stories and careers, which describe their passion for impressive Italian motorcycles.
The result is a testament to the unique status of Moto Guzzi, a brand which, a hundred years after its debut, continues to embody the values ââof its far-sighted founders. Since 1921, every Moto Guzzi motorcycle that has been used on the roads of the world has been assembled by hand, with love, in the factory in Mandello del Lario. This deep authenticity is the distinguishing characteristic of every Moto Guzzi motorcycle, and a value recognized and shared by the ten contributors around the world: a famous actor, a writer, three journalists, an astronaut, a world-renowned architect, a Harvard professor. , a DJ, a great designer. From London to Hollywood, from Tokyo to Sardinia, from Vermont to Mandello del Lario. A common thread that unites fans of Moto Guzzi and what its motorcycles represent, a passion that has created a common language between people from places so far away and with such different histories.
Perfectly united to describe their love of motorcycles, writer Melissa Holbrook Pierson, actor Ewan McGregor, architect Greg Lynn, journalists Marco Masetti, Mat Oxley and Akira Nishimura, DJ Ringo, designer Tom Dixon, the astronaut Paolo Nespoli and Harvard professor Jeffrey Schnapp, who also edited the book.
Moto Guzzi traces its first hundred years in the words of these eminent contributors, as it prepares for the next hundred, supported by a success that has kept it young. A completely renewed range of motorcycles deploying cutting-edge electronic riding technology and a host of ongoing projects take Moto Guzzi into a future that promises to be just as bright as its fantastic past.
The Moto Guzzi century is a moment of great pride for the whole Italian industry and the celebration marks a history that has always been lived by looking to the future, with a capacity for innovation while remaining faithful to the talents and traditions of the company. It was a century of magnificent motorcycles, of victories, of adventures, of extraordinary people. Moto Guzzi has won victories on all world circuits, winning 14 world championship titles. It was the motorcycle of speed records, the symbol of the growth of an entire nation, the motorcycle of the Italian police and army, a vocation that she extended to the international scene by equipping the California police and, more recently, police forces in Berlin and many other European cities. It has also always been the motorcycle of the Corazzieri, the elite guard of honor of the President of the Italian Republic. Moto Guzzi has accompanied the economic and social development of Italy, its motorcycles are part of popular culture and continue to inspire the passion of thousands of bikers around the world today.
Moto Guzzi 100 Anni (224 pages) is already available in bookstores.