Qantas has bought a 51% stake in online holiday booking platform TripADeal in a move that allows customers to book packages using their frequent flyer points.
Under the partnership, Frequent Flyer members will be able to use their Qantas points to book any holiday package available on TripADeal, including tours, accommodation and flights from various airlines.
Frequent flyers will earn three points for every dollar spent with TripADeal or can pay for part of their vacation with points and part with cash.
Qantas chief executive Alan Joyce said the deal, for an undisclosed sum, will give its loyal members access to domestic and international vacation packages.
“What we’ve seen is a move towards online bookings,” Joyce said Tuesday morning from Qantas headquarters based in Mascot.
“This is a very big deal for Qantas, the biggest acquisition we’ve ever made, and it’s important because it’s going to make a big difference to the business going forward.”
The deal also includes options for Qantas to buy the remaining 49% stake in four years.
Through this partnership, Qantas aims to triple TripADeal’s revenue over the next few years, Joyce added.