The human voice is one of the most effective marketing tools because it makes any content more personal and relevant. That’s why nowadays many companies are adding a text-to-speech feature to their site and apps. Read on to learn more about how AI voiceover technology works and how it can help any business become more competitive.
What is voiceover?
Voiceover is the use of a voice that is not associated with a visual image. For example, videos often use voice-over narration to introduce and explain the action, but the voice actor is never seen. One way to add voice to a video or audiobook is to hire a voice actor to read the script. For a long time, this was the only way to get a human-sounding voice because early attempts at text-to-speech weren’t very realistic. Today, the technology has advanced to the point that AI voices are difficult, if not impossible, to distinguish from real voices.
How are AI voices made?
The latest digital voices are known as avatars and are based on the voices of live actors. This allows businesses to choose from a wide variety of voices to attract customers. Avatar voices are available in various accents and personalities. AI voices can even imitate a familiar character, such as a Text-to-speech voices of Disney characters .
How to use an AI voiceover
An AI voice-over narration can be the perfect complement to a promotional or instructional video. With many voices to choose from, businesses can find a sound that will represent their brand and engage with their target audience. AI voices can also read aloud any content a user wants to make available, such as a blog post or even an ebook. According to realtimecampaign.com, audiobooks and podcasts have both grown in popularity in recent years, and consumers appreciate audio content.
What are the benefits of using AI Voice-Over technology?
A text-to-speech or voice-over API allows users to integrate text-to-speech services such as WellSaid Laboratories with any online content. Companies that go this route can have any text automatically rendered as speech. Here are some of the benefits of adding a voice to online or mobile content.
1. A voice makes content accessible. Visually impaired users can use a website easily if they can hear the content instead of reading it.
2. The right voice adds authority to the content and the business. Listeners will trust a reassuring voice and associate that sentiment with the company itself.
3. An AI voice provides consistent branding. An employee or voice actor will not be available indefinitely. An AI voice, on the other hand, will always be there, providing a sense of familiarity to users and reinforcing brand personality.
Discover more benefits today
Modern consumers show a strong preference for video and sound over text content. So, adding high-quality AI text to speech on a website or mobile app is one of the best ways to stay competitive.