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Sony Yeah! Partners with Storytel to help kids develop the habit of reading creatively


Children’s channel Sony Yay !, along with Storytel’s streaming, audiobook and e-book services, which host over 100 great stories for kids, have come together in a unique collaboration.

The association saw the two brands host a splendid DIY storytelling session that is unique in its kind for young audiences and their mothers. The special weekend activity managed to collect 820K+impressions of three videos.

Sony Yeah! from Sony Pictures Networks, hosted a special initiative for kids and their mothers to bond around a unique storytelling session with exciting craft activities. The association with Storytel was made as part of Sony Yay! ‘S Mom & Me Time initiative. It aimed to give mothers a chance to give their children a conscious habit of reading. In this activity, children enjoyed a series of three hard-hitting story videos, namely Jandharv, the blue jackal, the monkey and the crocodile and Buddhuraj, the mad lion â ???? presented through a captivating narration from veteran actor Naseeruddin Shah. The chain brought in art genius Lalon who recreated some original DIY elements towards the end. The kids had the chance to shake a leg and hone their wits in several other sessions through dance by Shiamak Davarâ € ™ s Institute for the Performing Arts, Yoga by Yoga Zoo, Storytelling by Little Readerâ ??? ? s Nook and science sessions by Science Utsav.

Sujoy Roy Bardhan, Head of Marketing and Live Promotions, Sony Yay !, Sony Pictures Networks India, said, “Our association with Storytel aligns perfectly with our goal of serving our audiences with innovative and entertaining offerings. This is a unique activity that brings together the two things kids love the most – stories and crafts! With this partnership, we have taken it to the next level by making the experience visually appealing and interactive. We’re excited to see a great response to this and are excited to feature more innovative storytelling sessions in the months to come.

Sukriti Sharma, Head of Brand and Marketing, Storytel India, said: “Stories are known to build empathy in people and we believe making a habit of listening to stories is one of the best ways. to transmit values ​​to children. Storytel has a rich repository of thousands of stories for children of all age groups. Stories provide meaningful entertainment and develop the power of the imagination. We encourage parents to instill the habit of listening to stories in their children. Our association with Sony Yay! has been very exciting where we were able to reach kids as well as parents through a platform that they are comfortable with and allow them to experience audiobooks in a really interesting way, that is – tell DIY storytelling. “

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