The sale of When We Were Young festival tickets teaches a valuable lesson. Random information from the internet is not always reliable


In this crazy world where epidemiologists compete with Tik Tok posts when trying to post credible medical advice, it’s time we looked at a simple example where blind faith in every post can lead you astray.

Above, the poster for the show When We Were Young. It promises 62 bands who will all play in a single day on the stages to be built at the Las Vegas Festival Grounds. Social media lit with posts espousing this festival was a scam, the new Fyre festival, and oddly enough because it’s a Live Nation event, that somehow the tragedy of Astroworld would have an impact on this event.

There were messages that it would be impossible for so many bands to play one day, so the promised lineup was a form of gaslighting. There were posts suggesting the lineup of emo bands would inspire dangerous crowd waves. And there were complaints that ticket prices were exorbitant for an event that only lasted one day.

The debate raged on social media, sparking discussion and concern across the country from people interested in coming to see the promised bands but wary due to the uncertainty created by random people joining the debate. and amplified questions about whether the lineup was wrong, or the festival was unsure. Various news outlets picked up and rebroadcast the publications.

HighsnobietyIs When We Were Young 2022 the next Fyre festival?

Let’s go back to the real facts:

The Las Vegas Festival Grounds spans 37 acres on the southwest corner of Sahara Boulevard and the Las Vegas Strip, just north of the Circus Circus Hotel. This is where Rock in Rio played a two-day event featuring headliners like Taylor Swift and Metallica. It’s also where Amazon held its Impact festival with headliners like the Foo Fighters and Kacey Musgraves. The Las Vegas festival grounds are an easily accessible level rectangle where tens of thousands of people can move easily around the event grounds, and at least four separate stages have been built for previous festivals that have taken place. took place there.

Pricing ranged from $244.99 for GA to $519.99 for VIP, plus fees. It’s not that different from what the Park MGM gets when Bruno Mars plays his two-hour show there. When Adele put her tickets on sale for Weekend with Adele demand was unstoppable at all costs. When We Were Young has a schedule that runs from 11 a.m. to midnight, providing 13 hours of entertainment.

The debate over how many bands can play an event was also misinformed. Each stage can be set up on a turntable, with the band then loaded onto the back half of the stage behind the screen, then rotated forward with less than 15 minutes downtime. There are plenty of other ways, all tried and tested for a long time, like in annual Christmas shows or iHeart events where multiple bands all play sets that are only five or eight songs long. 13 hours of multi-stage festivaling is not only doable, but also not particularly difficult as long as there are enough roadies on hand to move gear and hook up gear.

In the post-Astroworld environment, safety remains a reasonable concern at any large-scale open-field event. If anything, I think a Live Nation-supported event would be safer because of the lessons learned from the Houston tragedy. This event had a particularly aggressive crowd. Professionals who develop safety plans are sensitive to disruptive behavior and will almost certainly be quicker to evict those whose actions compromise the safety of others present. The Las Vegas Metro Police are well equipped to stem those who initiate or incite bad behavior.

For those who have been deterred from buying a ticket due to the doubt inserted into the validity or safety of the conversation by people with limited knowledge and social media presence, I’m sorry you missed a chance to ‘go. When We Were Young seems like fun.

I know there were people who were unconvinced by the naysayers and others who had simply never seen the messages. These people have tickets. Demand was so high that the promoters added a second day, the whole event repeats playing first on Saturday and then on Sunday. Live Nation CEO Michael Rapino posted the following:

“Pre-sale registrations for When We Were Young could have sold out the festival 10+ times…we’ve added a 2nd day to help more fans enjoy it. Special thanks to all the artists involved for joining us back backpack »

Fans who didn’t buy a ticket because they were discouraged or scared by the noise of possible trouble missed out. A second day was added and the whole event sold out quickly. The lesson to be learned from this event is to separate chance from experience. Advice from those who are not experts is indeed worthless. You don’t hire a plumber to design a boat because they are both adjacent to water. It’s a bad plan to believe that Google searches return better information than lawyers and epidemiologists. And, in this particular odd case of the When We Were Young festival, perhaps we should take away that chatter isn’t always actionable, especially when the facts are readily available.


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