UN partners with Wunderman Thompson to create children’s book on climate change – Branding in Asia Magazine


The United Nations Development Program (UNDP) and Wunderman Thompson Australia have teamed up to launch a new children’s book “Birds and Bees”, which aims to remind children that even if they haven’t. no vote on how leaders fight climate change, they at least have a voice.

The book launch is part of UNDP’s “Don’t Choose Extinction” campaign that began earlier this month with a dinosaur speaking to the United Nations, urging the world not to choose extinction. It was developed in light of the fact that today’s children will be more affected by climate change than any other generation.

According to a recent UNICEF report, almost all children in the world are now exposed to at least one climate change-related event, including heat waves, floods, cyclones, disease, drought and drought. air pollution. What is of most concern is that approximately one billion children are at “extremely high risk” from the impacts of the climate crisis, experiencing three or four of these impacts simultaneously.

Traditionally a talk parents can have with their children, this version of “The Birds and the Bees” is not a story about how life is made, but about how life on Earth can be saved. It helps children talk to parents about what greenhouse gases are doing to our planet and shows them how one conversation can lead to a better future for birds, bees and all of us. Most importantly, it reminds children that they have the power to protect the planet by talking to the adults around them who care about their future.

“Birds and bees have always been a difficult conversation for parents, but talking about the future of our planet can be even more difficult,” said Jack Elliott and Lochie Newham, co-authors of the book and associate creative directors of Wunderman Thompson Australia. .

“We not only wanted to create a compelling story, but a tool for children to have their voices heard. After all, people might not care about politicians or scientists, but they do care about their children. “

João Braga, Creative Director at Wunderman Thompson Australia, added: “We want to give people every tool possible to help them have this conversation and break any excuses about fossil fuel subsidies. From a digital ecosystem to an Alexa skill to this charming little book that will hopefully get thousands of children and their parents talking about birds and bees.

The children’s book, illustrated by Serbian artist AnÄ‘ela Janković, will also be made into two audiobooks, voiced by Game of Thrones star and UNDP Ambassador Nikolaj Coster-Waldau, and Melanie Zanetti from the children’s show Bluey, winner of an International Emmy.

“Like Bluey, this book is a children’s story with a message for adults too,” Zanetti said. “On the show, we cover some of the big topics of life with kids, and climate change is definitely one of the most important in the world today – and a topic that fascinates me incredibly.”

The book will soon be available in the 6 UN languages ​​(English, French, Spanish, Arabic, Russian and Chinese) and can be pre-ordered now in English in the UNDP store. French and Spanish versions will also be released in the coming weeks.

The book is currently available as a free eBook and audiobook here.


Agency: Wunderman Thompson Australia

Client: United Nations Development Program; Boaz Paldi, Rebecca Webb, Gabriela Goldman

Illustrator: Anđela Janković

Creative Director: João Braga

Associate Creative Director: Jack Elliott

Associate Creative Director: Lochie Newham

Australia Operations Director / Client Manager: Paulina Embart

Chief Technology Officer: Martin Beecroft

Senior Engagement Manager: Anna Parker

Senior Integrated Producer: Emma Donaldson

In-studio designer: Jimi Ayling

Public relations and communications: Edelle Gettings

UX / UI Director: Travis Weerts

Technical Director: Marcus Collier

Talent Management: Josh Vines

Audiobook voice: Melanie Zanetti

Audiobook voice: Nikolaj Coster-Waldau

Recording studio: Prime Rib Productions, Los Angeles

Sound design: Front of House, Melbourne


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