Thanks to the digital revolution, everything we do today, from answering emails to buying new homes, we do at breakneck speed. Realizing that this leaves investors and homebuyers little time to reflect on the impact of their decisions on others, Virani Real Estate Advisors has produced a lavish book titled, aptly, “Reflections”.
Using finger-friendly debossing, clever film positioning, and print’s unique ability to slow readers down long enough to savor the moment, this book also emphasizes the company’s core belief: that customers, employees and members of the global community all belong to one big family.
Although based in Vancouver, Virani has properties all over the world, with offices in London, Beijing and Seattle. To underline this market strength, the covers of this book, designed by Elevator Strategy (https://elevatorstrategy.com/), are made of a super thick 18 pt. board wrapped in 100 lb. scuff-free matte laminated paper.
The front cover draws you in with a deeply etched repeating “V” pattern that’s perfect for making a strong tactile, as well as visual impression. In the lower right corner, the Virani logo tastefully shimmers with silver foil, which was also used to print the book’s title, “Reflections”, along the spine. On the back cover, the Virani logo appears again, larger this time, thanks to another deep debossing.
Opening the cover reveals the first big surprise – this coffee table book is actually Swiss bound! This means that the text block is mounted on the inside back cover only, leaving the spine free and visible.
Usually the Swiss binding is paired with a Smyth sewn binding to reveal an exposed spine. In this case, however, the book was perfectly bound and marked, with all the bindings beautifully done by our good friends at Roswell Bookbinding (https://roswellbookbinding.com/).
Made from Spicers Topkote Gloss Cover FSC, the text block cover features a huge ‘V’ cut out in its center. Lifting that blanket, you discover that the word “Reflections” is literally thrown back at you in the movie Silver.
What appears to be magic – as the words magically appear the right way round – is because the word “Reflections” is printed upside down in blue on the inside cover, mirroring the word on the film silver on the opposite page. This page has been double-sided laminated to one of Spicers Topkote Gloss 100lb text sheets inside. Not only is the effect impressive, but it’s an unforgettable nod to the title of the book.
Inside, the words and images are printed in CMYK UV + 1 PMS color, and strikethrough throughout, by our good friends at Hemlock Printers (https://www.hemlock.com/). Loose-leaf sheets – each containing an illustration printed and coated with a satin varnish – begin each section of the book.
All of these lush, visually appealing tactile elements come together to do what the print does best – encourage its audience to settle in and “think” about ALL the possibilities.